Large businesses, cutting-edge tech firms, and international sports clubs can all benefit from using SWAG because it allows them to open an online store selling branded merchandise that customers can earn points toward by making purchases.
The project was very challenging.
STEPS
01
Branding
With the help of the tiny element we cracked the creative to something more powerful and unique and we reserved the letter "W" to shopping cart.
02
UX
We created processes and different story boards to each relevant personas that containing the interface and as a result we came to some interesting insights.
03
UI
We developed a simple language that effectively communicates the goods, and an exciting aspect of the process was setting up a virtual shop right after signup.