Good branding is branding that speaks for itself, it creates interest, challenges the mind, creates wonders, is very meticulous and above all memorable. Now close your eyes and see how well you memorize the logos of Mercedes, Rolex, Adidas or McDonalds...that's right, you also want to be memorable and leave a mark.
STORYTELLING
To know how to tell the right story, at the right time.
Every project or company has a story, one that touches people, one that showcases them over others, one that makes them choose your service only. Telling the story in the right way and at the right time will turn the brand and experience into one and lead the way to short-term success.
BRAND STRATEGY
Crack the concept that works.
A smartly thought out brand is based on research, appeals to customers, leaves an impact and generates emotion. A deep strategy process will turn the brand into one that reaches audiences, leaves a lasting impression and effectively communicates messages.
Steps
Market research
Market analysis involves understanding the competitors, audience demographics, accepted services and overall market landscape.
Strategy
Creating a comprehensive solution set that determines the approach to reach the target audience.
Brand book
Language development, design language, and creation of a brand book that includes design guidelines, aesthetics, logo structure, and more.
