We’re pleased to have worked on a fitness app that streamlines the traditional trainer-client dynamic by providing all the necessary calculations, strategies, and recommendations for the user to accomplish his physical objectives.
The software has a futuristic aesthetic and a number of intricate procedures and user interfaces specifically designed to function on watches.
We kept a typeface that conveys mobility, colors that blend sports and high tech, and most significantly, a presence in the branding process because the research and strategy quickly revealed who the client is and what he expects to see.
During the characterization phase, we examined what would make a user a frequent user, what would improve the app's efficiency, and what would simplify registration and purchasing.
We used a minimalist design to make the app's data as accessible as possible, making sure to include some dashes of color in the branding without overwhelming the user.
